Was Jeremy Lin built up Hobby Hype?

It's been a few weeks it feels like since Jeremy Lin owned the television set and every channel and highlight. Now, he is not on there anymore. ESPN's Sportscenter even mentioned his autograph Panini rookie card and what it was going for and how much it had increased.Now, all feels like history. The dust has settled. The hype is over. Why I think this has happened, he has on and off games, has